Turn Real Sales Conversations Into Better Performance
Ignition Performance Coach helps automotive salespeople learn, practice, and improve the conversations they have every day — from first contact through delivery and follow-up.
How Ignition Works
Training Built Around Real Customer Conversations
Instead of simply watching training and trying to remember it later, Ignition puts the salesperson into realistic customer situations where they can respond, receive coaching, and practice what to do next.
Capture → Coach → Practice → Score → Improve
- 01
Capture
Start with a real customer situation or sales conversation.
- 02
Coach
Understand what happened, what worked, and what could be handled differently.
- 03
Practice
Work through realistic customer conversations using voice or text.
- 04
Score
Receive behavioral feedback based on the skills actually demonstrated.
- 05
Improve
Practice again and track development over time.
The Framework
Built Around the Automotive Road to the Sale
Ignition teaches a clear sales framework while helping salespeople adapt to the customer in front of them.
- 1Welcome & First Contact
- 2Discover the Customer’s Goal
- 3Narrow to the Right Options
- 4Present What Matters
- 5Create the Driving Experience
- 6Evaluate the Trade & Ownership Picture
- 7Confirm the Vehicle
- 8Work the Deal & Address Concerns
- 9Complete the Purchase
- 10Deliver & Continue the Relationship
The process is a guide, not a script.
Slow the process down without slowing the customer down.
Guided Practice
Practice the Conversation — Not a Memorized Script
After learning the objective, the salesperson enters a guided customer conversation. The customer responds dynamically, Ignition coaches the salesperson along the way, and the conversation continues just like a real sales interaction.
- Voice or text responses
- Multiple professionally appropriate answers can be correct
- Coaching during the conversation
- Customer reactions based on the learner’s response
- No requirement to memorize one script
Customer
“We liked the vehicle. It’s really down to what it costs.”
Salesperson
“Great. Sounds like we found the right vehicle. Let’s put the numbers together.”
Ignition Coaching
“Good move. You recognized the buying signal and advanced the conversation without creating a new objection.”
Video lesson coming soon
Your Coach
Meet Sadie Morgan
Sadie introduces each part of the Road to the Sale, explains the objective, and prepares the salesperson for the customer situation they are about to practice.
Your performance coach inside Ignition. While additional Sadie video lessons are being produced, the written lesson and guided practice remain fully available.
For Dealerships
Built for Development on the Sales Floor
For Salespeople
- Learn the Road to the Sale
- Practice realistic customer situations
- Respond using voice or text
- Receive coaching during the conversation
- Develop through repetition
- Track improvement over time
For Managers
- See participation and development trends
- Identify team-level coaching opportunities
- Reinforce dealership process
- Assign focused training
- Develop the team without creating a public weakness leaderboard
Ignition Messenger
Remember the Customer.
Improve the Follow-Up.
Messenger helps salespeople keep track of customer interests, vehicles, objections, buying timelines and previous conversations — then creates personalized phone scripts, voicemails, texts and emails based on what actually happened.
Add the customer once. Ignition remembers the important details and helps you stay relevant throughout the buying process.
Customer Profile
EditRick Hawkins
Current CustomerActive- Buying timeline
- 6 – 12 months
- Lead source
- Service Drive
- Budget / payment goal
- $500 per month
- Preferred contact
- Text
Sales Tone Profile
What Ignition Remembers
EditCurrent customer. Bought a 2023 Outback. Wife Linda is primary driver and makes the final decision. Looking at a midsize AWD SUV in 6–12 months. Interested in Subaru Ascent or Toyota Highlander. Values safety and room for family. Budget around $500 per month.
Capture
Remember customer details, vehicles, motivations and objections.
Log
Track every call, text, email and in-person interaction.
Understand
See next actions and future opportunities at the right time.
Communicate
Generate personalized phone scripts, voicemails, texts and emails.
Update
Keep the memory current and watch your results grow.
Generate Follow-Up
Phone ScriptPersonalized Follow-Ups
The Right Message
at the Right Time
Ignition uses your customer's profile, past conversations and vehicles of interest to create relevant phone scripts, voicemails, texts and emails — so every follow-up feels personal and natural.
Currently in Beta
Ignition Performance Coach is currently being tested and refined using real automotive sales situations. Some training videos and presentation elements may continue to be added during the beta period while the core coaching and practice experience is validated.
Join the Waitlist
Be First to Know When Ignition Opens Early Access
Add your dealership to the waitlist. We'll reach out as early access becomes available. Joining the waitlist does not guarantee immediate access.
Build Better Sales Conversations Through Practice
See how Ignition Performance Coach turns automotive sales situations into opportunities to learn, practice, and improve.